Critique Challenge 1
First of all, these are my friend link..(just click their name@arrow below..)
And this is 10 Principle of Effective Advertising from the internet:source: http://www.spoonfeddesign.com/10-principles-of-effective-advertising
- Grab People
- Be Clever and Creative
- Speak Loudly
- Don't make them think (too much)
- Colors that pop but make sense
- Be Informative
- Stand Out and Be Memorable
- Give Off a Feeling
- Show Not Tell
- Use Humor : Use a Metaphor
From subjectivism view.,this is 4 criteria that i have made
After viewing the video audience should grab the message from this video until they realize the important of love. Love is some kind of feeling that everyone need, because love is the main part to build the attitude for the new generation. From love they will learn to respect other people older or younger than them. It is directly shows in the character of the young generation in the video. He hate his grandmother so much, because she treated his parent so badly. Until he see his father's love never ended, then he learn from it.
Audience must remember the moment in the video when they looking at their family, and appreciate them. The moment that they will remember most is when a son take care of his mother just like his mother take care of him. Audience should crying when they see the touching moment until the eyes rain their tears. It may be difficult to cry with this short advertisement. Same goes to me, im not crying but i got the point of message that the advertisement want too. so for me, this criterion isn't achieved in this video, but it is not possible to other people. After viewing this advertisnemt, audience might be miss their parent and they will call their parent just to say i love you.
In my opinion, based on the 10 principle above this video grab people to see it, because it make people asking them self "what's happen to the old lady in the ward?". Then the message fluently shows by the character. The colors of the video also make the sad situation, it make audience feel what the character want to say and also be memorable to the audience to respect older people n love them especially our parent as they love and care us before.
To improve this advertisement, i think they should add one more generation in this video. May be the third generation remember all these moment and tell to his child and told them to learn how to love older people otherwise they are not in relation.
p/s: credit to http://www.spoonfeddesign.com/10-principles-of-effective-advertising and my group member.
To improve this advertisement, i think they should add one more generation in this video. May be the third generation remember all these moment and tell to his child and told them to learn how to love older people otherwise they are not in relation.
p/s: credit to http://www.spoonfeddesign.com/10-principles-of-effective-advertising and my group member.
written by,
Post a Comment