Reading for blogging, Task 2
Well hello again.. and Assalamualaikum to all muslim..
Task 2 assignment reading for blogging., i'll be talking about EMOTIONAL DESIGN, WHY WE LOVE (OR HATE) EVERYDAY THINGS.. by DONALD A. NORMAN
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on chapter one..Donald A. Norman start the new research of affect and emotion.,supported by Trantinsky and Herbert theory., he were constucting the new finding in the studies of affect and emotion. Emotion is belong to human,. Emotions play a critical role in human daily lives, whatever it is., bad or good. Althought emotions helps people thinking., "when people are relaxed and happy, their thought processes expand, becoming more creative, more imaginative" said Isen. so that the way the emotions affect daily life and our body part of muscle.
After that, The writer introduce about the three level of processing, it is visceral, behavioral and reflective. All these level used in our brain.
The three of the with a different level of thinking., visceral is the fasters. it is the reflected through the experience., it all in our mind., we know where to go before we arrived there. The behavioral level is reflected to the human skill itself., if you always typing using keyboard and you masters the keyword placement ,then your hand immediately know were the word is while your eye is looking at the monitor. Than consciously thinking of something else is at the reflective level.
All of these three level is interact each other., it is focus and creativity., just i said above when people happy.,they be more creative and focus on what they doing. Although the visceral level is simplest and most primitive but it is sensitive to a wide condition. All the conditon like,:
will appear the positive affect:
will appear the positive affect:warm, comfortably lit places,temperate climate,sweet tastes and smells,bright, highly saturated hues,"soothing" sounds and simple melodies and rhythms,harmonious music and sounds,caresses,smiling faces,rhythmic beats,"attractive" people,symmetrical objects,rounded, smooth objects,"sensuous" feelings, sounds, and shapes.
All of these is naturally programmed on human systems.heights,sudden, unexpected loud sounds or bright lights,"looming" objects (objects that appear to be about to hit theobserver),extreme hot or cold,darkness,extremely bright lights or loud sounds,empty, flat terrain (deserts),crowded dense terrain (jungles or forests),crowds of people,rotting smells, decaying foodsbitter tastes,sharp objects,harsh, abrupt sounds,grating and discordant sounds,misshapen human bodies,snakes and spiders,human feces (and its smell),other people's body fluids,vomit.
In chapter two, The Multiple Faces of Emotion and Design., when looking of something , the three level take a place., it is positive in visceral of the first sight view.,seeing the attractive colour, the beautiful outfit, then turn negative when the experience come out from the previous memory. this is the appearance matters and the first impressions.
All these three level working are complex interact. these are the mapped to product characteristics.:
Visceral design > Appearence
Behavioral design > The pleasure and effectiveness of use
Reflective design > Self-image, personal satisfacation, memories
everyone have their own visceral, behavioral and reflective design., so that when design something,the designer must know their audiences., like ice cream maker, maybe some people like apple, then another like grapes..then they need to make it in these two flavor.
What about the object that evoke memories.., most of them will significant personal association, if they bring to mind pleasant, comforting moments. Perhaps more significant, however, is our attachment to places favorite corners of our homes, favorite locations, favorite views.
Then the memories reflected, some kind of feelings through our heart.the things will remind us about the families, friends, an experiences and some accomplishments. these self concept is the fundamental human attribute.
"the real problem had nothing to do with the product's intrinsic value, but instead represented the emotional connection that links a product to it's user"yes, it is related. emotional feeling and the things we need and see. The personality of product is about the brand and companies.Other wise the personality can be change., for the goodness., maybe for the difference audiences, or differences flavor and types..
As we know the meaning of Visceral, Behavioral and Reflective., now we go through the design of it. Visceral design is nature does.it is about initial reaction,it can be studied simple like seeing people reaction in front of a new design. Behavioral is all about use. the appearance and rational do not matters but performance do. Reflective is covers a lot of territory, it's about message, culture and the meaning of a product.
The conclusion is., all of the design is related each other with the emotional and feelings.
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